Hotel fragrance, the basis of hotel profitability

　　Did you know that personality can be represented by scent? A woman or a man chooses their scent, and a person will always have a favorite scent at any time of day. Smell is not just what you wear when you go out, it is an extension of your personality. The quality of hotel fragrance can also affect your marketing environment and profits.

　　Although cosmetics and fragrances have always been in the beauty and cosmetics market, the integration of fragrance marketing into the service and experience of enterprises through the human body's sense of smell has an increasingly obvious effect on enhancing the brand image. Various brands in hospitality, retail, leisure and automotive showrooms are looking to add a dimension to their brands and actively engage guests and users in the environment.

　　Fragrance is a powerful trigger for emotions and memories in all our senses. 75% of the emotions we generate every day are influenced by our sense of smell. In a retail setting, 40% of customers stay longer in a pleasant environment. So, which hotel fragrances are popular scents, who do they represent, and where are they used for businesses?

　　Type: Flower

　　Personality: Playful yet sweet, at the center of romance, flirtation and attraction

　　Remarks: Rose, Peony, Jasmine, Freesia

　　Scent Choice: Green Tea

　　Location: luxury hotel

　　Type: Fresh

　　Personality: Fun loving, athletic, energetic, outgoing and refreshing

　　Remarks: Citrus, Green, Watery, Lemony, Hearty, Rich, Tangerine or Grape Fruit

　　Aroma Choice: Pomegranate

　　Location: Sports Gym

　　Type: Woody

　　Personality: Sexy, modern, warm and comfortable, affectionate

　　Notes: Cedar, Oak, Bergamot, Sandalwood

　　Scent Choice: Optimistic

　　Location: Upscale Retail

　　Type: Oriental

　　Personality: Delicate, delicate, warm, sensual

　　Notes: mild spice, cinnamon and nutmeg mixed with soft musk

　　Scent of choice: Lemongrass Ginger

　　Location: Leisure venues and clubs

　　A "masculine" scent, usually associated with rich notes such as sandalwood and spice. These traits are often associated with bolder, stronger personalities. In a business environment like a luxury car showroom, where the brand image is power and performance, these notes may appear.

　　A good fragrance company can provide you with space fragrance solutions, recommend suitable fragrance types for you, and give you the right fragrance for your brand personality. I hope that the content introduced by the editor today can help you. If you have any questions, please consult the website teacher.

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